This is the core of what we do: TV spots, digital campaigns, and branded content built to run across every platform a brand touches.
The IC Bus project is a good example of what that looks like at scale. This production followed the full arc, from the engineering floor to the real-world operator. We shot it across multiple locations and cut the final piece to land emotionally and technically at the same time. That kind of production demands precision at every stage, and we hold every commercial to it.
Post is never an afterthought. Ajax runs a full in-house post pipeline:
Having in-house post-production means the creative vision that starts on set doesn't get handed off to someone who wasn't in the room. That continuity shows in the finished work.
Brands also come to us for post-production alone, bringing footage shot elsewhere and trusting us to shape it into something worth watching.
2D, 3D, motion graphics, visual effects. The Riot Games Valorant production is a project that blended cinematic live-action with layered animation and immersive visual effects to capture the energy of competitive esports at a global level.
That kind of work requires animation and live-action teams operating in sync from the start.
Some clients arrive with a finished brief and just need a production partner to execute it well. Others show up with a problem and no idea what the video should even be. Ajax works both ways.
The FLOW system means we can get into a project before a single word of script exists. We identify the emotional target, build the concept, and develop the creative strategy before production planning begins. That's the difference between a vendor and a creative partner.
FLOW is Ajax Creative's proprietary production framework, built to align every creative decision, from script to final cut, to a single, specific emotional outcome.
Most videos feel generic because no one has nailed the emotional target. FLOW forces that decision early, and the rest of production follows from there.
It starts with Emotions. Before we write your script or scout the perfect location, we identify the exact feeling the audience needs to walk away with. Excitement is different from inspiration. Pride is different from urgency. Getting these specific changes will fix everything downstream.
Rhythm comes next, and it lives in the scripting. How we introduce the story, how fast information arrives, where tension builds, and where it releases. We lock the pacing before the camera rolls. Rhythm is what keeps a viewer from clicking away after 30 seconds.
Look and Mood translate that rhythm into a visual language. Lighting choices, camera movement, and color temperature are decided in pre-production. Every aesthetic choice answers to the emotion identified at the start.
Framing controls what the audience sees and, more deliberately, what they don't. Every subject and every prop earns its place in the frame. If it doesn't serve the story, it doesn't make the cut.
Transitions connect each scene to the next. A match cut creates continuity. A hard cut creates contrast. The connections between scenes are part of the story, treated with the same care as the scenes themselves.
Color and Sound are the final layer. Color amplifies the emotional temperature of each scene. Sound (music, effects, silence) completes the immersion. When both are aligned with every decision made before them, the result lands the way it was designed to.
We work with global brands, Fortune 500 companies, and marketing agencies. Challenger brands that want to punch above their weight find us too.
TikTok for Business
The industries are just as varied: financial services, automotive, tech, lifestyle, food and beverage, retail, and nonprofit.
We scale to the project—single-market brand films, multi-country campaign productions, broadcast, digital, and social. If the story needs it, we build for it.
A company that excels at documentaries brings a completely different skillset than one built for TV commercials and brand campaigns. Before you look at the reel, figure out whether they actually work in your content category. Ajax's lane is commercial, branded, and campaign-level production. That focus is deliberate.
Some companies are great at bringing your brief to life. Others help you build the brief in the first place. Both have value, but you need to know which one you're hiring.
Ajax works both ways. When we come in early, the FLOW system structures the creative development so the concept is grounded in a specific emotional outcome before production planning begins.
A long client list is easy to accumulate. Producing for Fortune 500 brands at scale requires a different production infrastructure, a different level of creative rigor, and a team that's done it under real pressure.
When the shoot goes to one vendor, the edit to another, and animation to a third, something gets lost at every handoff. The creative vision that started in pre-production rarely survives intact.
Ajax handles production, post-production, and animation in-house, under one creative roof.
Every project starts with a conversation about goals, audience, and platform. FLOW begins here. Before a script exists or a location is considered, we identify the specific emotion the content needs to produce—every decision after this point answers to that emotional target.
Script, concept, casting, locations, scheduling. By the time the cameras roll, nothing is left open. A locked pre-production is what separates a smooth shoot from an expensive one.
The shoot. Single-day or multi-day, intimate crew or full-scale production. We build the crew and the equipment package around what the project actually needs.
Editing, color grading, sound design, VFX, and final delivery, all in-house. The team that understood the creative vision from day one carries it through to the final cut.
Most productions lose the original creative vision somewhere between the brief and the edit. FLOW prevents that. Every department, from pre-production through post, works from the same emotional target. The result is work that lands the way it was designed to.
Brands come to Ajax for one or all three. Having everything in-house means the creative vision stays intact from the first conversation to final delivery. Faster turnarounds, fewer handoffs, and a team that stays accountable to the work all the way through.
Ajax was built on TV commercials and brand films. The craft, the crew, and the creative ambition reflect that origin. Brands that have worked with generic video vendors and then worked with Ajax tend to notice the difference in the first creative presentation.
Reach out to the Ajax Creative team and tell us what you're working on. Every project begins with a conversation. The best ones start before a brief even exists. If you have a brand story that needs to move people, we want to hear it.
A video production company manages the full creative and technical process of producing video content, from concept and script through shoot, edit, and final delivery. Ajax Creative handles all three disciplines in-house: production, post-production, and animation. Every project runs through the FLOW system, which aligns the entire production to a specific emotional outcome before a single frame is planned.
Commercials, brand films, multi-platform campaigns, animation, motion graphics, VFX, and post-production. Ajax works across broadcast, digital, and social, and handles projects at every scale, from a single brand film to a full campaign production.
Ajax works best with brands and agencies producing commercial, branded, or campaign-level content. If you need a creative partner that can lead the concept, manage the full production, and deliver broadcast-quality work, the fit is usually clear early. The discovery conversation is where we figure that out together.
Production cost is driven by shoot days, crew size, number of locations, post-production scope, and whether animation or VFX is involved. A single-day brand film and a multi-country campaign production are completely different undertakings financially. Most commercial productions for mid-to-large brands land somewhere between $50,000 and $500,000, though projects fall outside that range in both directions. The discovery is where we define the scope and build a real number.
Yes. Ajax works directly with brands and as a production partner for marketing and creative agencies. Many of the projects in the portfolio came through agency relationships. Both are a normal part of how we work.