From Setback to Set Build: The 72-Hour Sprint Behind Ajax’s WWI Short Who’s Your Enemy
CANADA - November 18, 2025 - EINPresswire.com/
Ajax Creative yesterday announced the launch of its original narrative arm, Ajax Originals and today we're debuting with our first major short, a World War I film, "Who’s Your Enemy" - a tense, intimate drama set on November 18, 1916, the final day of the Battle of the Somme.
Available November 18 at 9 a.m. ET:
https://www.ajaxcreative.com/originals/whos-your-enemy/
Written and directed by Jared Galley (co-written with John Galley), Who’s Your Enemy follows Tommy (British) and Fritz (German), two soldiers left behind after battle and forced into a face-to-face reckoning with the person they’ve been taught to hate. The film blends meticulous practical production—recreating WWI trenches at scale—with a modern, emotionally grounded perspective on the futility of war.
“IT'S ONE THING TO SHOOT A MAN FROM A HUNDRED YARDS AWAY, BUT WHEN YOU CAN SEE THE COLOR IN HIS EYES - IT'S PERSONAL.
- Jared Galley, Writer-Director of Who’s Your Enemy
Originally scheduled to shoot at a local high school’s WWI replica trench, the production lost its permit three days before filming due to planned pyrotechnics. The team relocated to a farm outside Ottawa, where the landowner used a 40-foot excavator to carve a 200-foot trench. Over the next 72 hours, the crew hand-filled nearly 800 sandbags, built a bunker from site-cut logs, and dressed the set for night exteriors, practical pyro, squibs, and dense battlefield haze.
“AJAX ORIGINALS IS OUR PROMISE TO BRING THE SAME CRAFT WE DELIVER FOR BRANDS TO STORIES WE BELIVE IN"
- Jared Floyd, Executive Producer of Who’s Your Enemy
ABOUT AJAX CREATIVE
Ajax Creative is a Canada-based studio offering creative, production, post services for modern audiences. Founded by Jared Galley and Jared Floyd, Ajax has spent a decade crafting high-impact work for brands and agencies. Ajax Originals extends that craft to original narrative projects.
Learn more: https://www.ajaxcreative.com/
ABOUT "WHO'S YOUR ENEMY"
A World War I short drama centered on the post-battle encounter of a British and a German soldier, Who’s Your Enemy explores humanity, camaraderie, and the absurdity of war against the backdrop of the Somme. The production rebuilt WWI trenches at practical scale to deliver immersion without losing the story’s intimate core.
EPK / Press Kit: https://presentations.ajaxcreative.com/v/whos-your-enemy-press-kit-7hyqm9
ABOUT AJAX ORIGINALS
Ajax Originals is the new narrative film division of Ajax Creative, dedicated to producing original films with cinematic ambition and emotional resonance. The division develops proof-of-concept shorts, features, and long-form projects rooted in human connection and elevated visual storytelling.
SOCIAL / ASSETS
Press Folder (Trailer/Stills/BTS/Poster): https://drive.google.com/drive/folders/1Zi-RSWHr2CGtqf54GiFFQl3R1krc8s-I
INTERVIEWS
Available: Jared Galley (writer-director), Jared Floyd (executive-producer)
Email pr@ajaxcreative.com to coordinate
Ajax PR Contact
