--- title: The 72-Hour Sprint Behind Ajax’s New WWI Short “Who’s Your Enemy” description: Ajax Creative launches Ajax Originals, a new division offering film production services to create premium films for streamers and studios. image: https://www.ajaxcreative.com/hubfs/newsletter_press.png --- [![YELLOW_ON_BLACK_LOGO.png?width=1945&name=YELLOW_ON_BLACK_LOGO-1](https://www.ajaxcreative.com/hubfs/Imported%20images/YELLOW_ON_BLACK_LOGO.png%3Fwidth=1945%26name=YELLOW_ON_BLACK_LOGO-1.png "YELLOW_ON_BLACK_LOGO.png?width=1945&name=YELLOW_ON_BLACK_LOGO-1")](https://www.ajaxcreative.com) - Filming Locations - Chicago - Toronto - New York City - Los Angeles - Director Resources - Editor Resources - [Portfolio ](https://www.ajaxcreative.com/portfolio) - News 2 min read # The 72-Hour Sprint Behind Ajax’s New WWI Short “Who’s Your Enemy” ### Overview Ajax Creative has officially launched **Ajax Originals**, a new film division centered on producing premium narrative films, developing proof-of-concept IP, and offering film-production services to streamers and studios. The move marks Ajax’s evolution from a commercial production studio into a story-driven film studio creating original work with cinematic scale and emotional depth. minute read Overview Founder Statements About Ajax Creative About Ajax Originals Assets Interviews Press Contact ### HAVE A STORY THAT DESERVES THE BIG SCREEN TREATMENT? [Start a Project](https://www.ajaxcreative.com/blog/launch-wwi-short-whos-your-enemy#sidebar-popup) ### Share a Few Details About Your Brief Tell us about your brand, timelines, and what you’re hoping to create. We’ll review and follow up with next steps. ### From Setback to Set Build: The 72-Hour Sprint Behind Ajax’s WWI Short *Who’s Your Enemy* CANADA - November 18, 2025 - [EINPresswire.com/](https://www.einpresswire.com/article/867880966/ajax-creative-launches-ajax-originals-new-division-offers-film-production-services-to-streamers-and-studios#:~:text=Ajax%20Originals%20is%20the%20new,connection%20and%20elevated%20visual%20storytelling.) Ajax Creative yesterday announced the launch of its original narrative arm, **Ajax Originals and today we're **debuting with our first major short, a World War I film, "*Who’s Your Enemy" - *a tense, intimate drama set on November 18, 1916, the final day of the Battle of the Somme. **Available November 18 at 9 a.m. ET:** [https://www.ajaxcreative.com/originals/whos-your-enemy/](https://www.ajaxcreative.com/originals/whos-your-enemy/) ## ![newsletter_press](https://www.ajaxcreative.com/hs-fs/hubfs/newsletter_press.png?width=1920&height=1080&name=newsletter_press.png) Written and directed by **Jared Galley** (co-written with **John Galley**), *Who’s Your Enemy* follows Tommy (British) and Fritz (German), two soldiers left behind after battle and forced into a face-to-face reckoning with the person they’ve been taught to hate. The film blends meticulous practical production—recreating WWI trenches at scale—with a modern, emotionally grounded perspective on the futility of war.     #### “IT'S ONE THING TO SHOOT A MAN FROM A HUNDRED YARDS AWAY, BUT WHEN YOU CAN SEE THE COLOR IN HIS EYES - IT'S PERSONAL.  #### - Jared Galley, Writer-Director of *Who’s Your Enemy*   Originally scheduled to shoot at a local high school’s WWI replica trench, the production lost its permit three days before filming due to planned pyrotechnics. The team relocated to a farm outside Ottawa, where the landowner used a 40-foot excavator to carve a 200-foot trench. Over the next 72 hours, the crew hand-filled nearly 800 sandbags, built a bunker from site-cut logs, and dressed the set for night exteriors, practical pyro, squibs, and dense battlefield haze. #### “AJAX ORIGINALS IS OUR PROMISE TO BRING THE SAME CRAFT WE DELIVER FOR BRANDS TO STORIES WE BELIVE IN" #### - Jared Floyd, Executive Producer of *Who’s Your Enemy* ### ABOUT AJAX CREATIVE Ajax Creative is a Canada-based studio offering creative, production, post services for modern audiences. Founded by Jared Galley and Jared Floyd, Ajax has spent a decade crafting high-impact work for brands and agencies. Ajax Originals extends that craft to original narrative projects.  Learn more: [https://www.ajaxcreative.com/](https://www.ajaxcreative.com/)   ### ABOUT "WHO'S YOUR ENEMY" A World War I short drama centered on the post-battle encounter of a British and a German soldier, Who’s Your Enemy explores humanity, camaraderie, and the absurdity of war against the backdrop of the Somme. The production rebuilt WWI trenches at practical scale to deliver immersion without losing the story’s intimate core.   EPK / Press Kit: [https://presentations.ajaxcreative.com/v/whos-your-enemy-press-kit-7hyqm9](https://presentations.ajaxcreative.com/v/whos-your-enemy-press-kit-7hyqm9) ### ABOUT AJAX ORIGINALS Ajax Originals is the new narrative film division of Ajax Creative, dedicated to producing original films with cinematic ambition and emotional resonance. The division develops proof-of-concept shorts, features, and long-form projects rooted in human connection and elevated visual storytelling. ### **SOCIAL / ASSETS** Press Folder (Trailer/Stills/BTS/Poster): [https://drive.google.com/drive/folders/1Zi-RSWHr2CGtqf54GiFFQl3R1krc8s-I](https://drive.google.com/drive/folders/1Zi-RSWHr2CGtqf54GiFFQl3R1krc8s-I) ### **INTERVIEWS** Available: Jared Galley (writer-director), Jared Floyd (executive-producer) Email **[pr@ajaxcreative.com](mailto:pr@ajaxcreative.com)** to coordinate ### **Ajax PR Contact** [pr@ajaxcreative.com](mailto:pr@ajaxcreative.com)   ![Jared Floyd](https://www.ajaxcreative.com/hubfs/0G4A2312-1.jpg) **Written by** [Jared Floyd](https://www.ajaxcreative.com/blog/author/jared-floyd) As the Founder and Executive Producer of Ajax Creative, Jared has been leading the creative production studio that works with brands and agencies to create emotionally compelling campaigns, commercials, and branded content. Share this article - - - - [mailto:?subject=The%2072-Hour%20Sprint%20Behind%20Ajax’s%20New%20WWI%20Short%20“Who’s%20Your%20Enemy”&body=The%2072-Hour%20Sprint%20Behind%20Ajax’s%20New%20WWI%20Short%20“Who’s%20Your%20Enemy”%20https://www.ajaxcreative.com/blog/launch-wwi-short-whos-your-enemy](mailto:?subject=The%2072-Hour%20Sprint%20Behind%20Ajax’s%20New%20WWI%20Short%20“Who’s%20Your%20Enemy”&body=The%2072-Hour%20Sprint%20Behind%20Ajax’s%20New%20WWI%20Short%20“Who’s%20Your%20Enemy”%20https://www.ajaxcreative.com/blog/launch-wwi-short-whos-your-enemy) Copy Link ## Related Stories ### Ajax Creative Launches Ajax Originals Ajax Creative Launches Ajax Originals: New Division Offers Film Production Services to Streamers and Studios CANADA - November 17, 2025 - EINPresswire.com/ Canadian-based creative studio Ajax... [Read News](https://www.ajaxcreative.com/blog/ajax-creative-launches-ajax-originals) ### Clutch Recognizes Ajax Creative in Top 500 B2B Leaders in Canada Clutch Recognizes Ajax Creative in Top 500 B2B Leaders in Canada. Ajax Creative Kickstarts 2021 with a Notable Industry Recognition. Canada, Toronto, February 2021: Ajax Creative is honoured to... [Read News](https://www.ajaxcreative.com/blog/clutch-recognizes-ajax-creative-in-top-500-b2b-leaders-in-canada) ### Ajax Creative Welcomes Four New Visionary Directors to Our Team MICAH PERTA Micah’s career began at MTV, where he wrote and directed for the infamous promos department, shaping the brand’s irreverent voice and style. Since then, he has worked with household names... [Read News](https://www.ajaxcreative.com/blog/news/welcomes-four-new-visionary-directors) ## Subscribe now We respect your privacy you won't receive any unwanted emails. ![DC_still_12](https://www.ajaxcreative.com/hubfs/Images/DC_still_12.jpg "DC_still_12") [![YELLOW_ON_BLACK_LOGO.png?width=1945&name=YELLOW_ON_BLACK_LOGO](https://www.ajaxcreative.com/hubfs/Imported%20images/YELLOW_ON_BLACK_LOGO.png%3Fwidth=1945%26name=YELLOW_ON_BLACK_LOGO.png "YELLOW_ON_BLACK_LOGO.png?width=1945&name=YELLOW_ON_BLACK_LOGO")](https://ajaxcreative.com) #### EXPLORE - [Portfolio](https://www.ajaxcreative.com/portfolio) - [Directors](https://www.ajaxcreative.com/commercial-directors) - [Editors](https://www.ajaxcreative.com/commercial-editors) - [Originals](https://www.ajaxcreative.com/originals) #### Services - [Creative](https://www.ajaxcreative.com/services/creative) - [Production](https://www.ajaxcreative.com/services/production) - [Post Production](https://www.ajaxcreative.com/services/post-production) - [Animation](https://www.ajaxcreative.com/animation-studio) #### COMPANY - [About](https://www.ajaxcreative.com/about) - [Jobs](https://www.ajaxcreative.com/jobs) - [Charity](https://www.ajaxcreative.com/charity) - [Contact](https://www.ajaxcreative.com/contact-us) #### Contact [ info@ajaxcreative.com ](mailto:info@ajaxcreative.com) [tel:](tel:) - - [**](https://www.facebook.com/ajaxcreativeinc) - [**](https://www.linkedin.com/company/ajax-creative) - [**](https://www.instagram.com/ajaxcreative_/) - [**](https://www.youtube.com/c/AjaxCreative) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jared Floyd", "url" : "https://www.ajaxcreative.com/blog/author/jared-floyd" }, "dateModified" : "2026-04-05T15:39:56.477Z", "datePublished" : "2025-11-17T21:01:44.000Z", "headline" : "The 72-Hour Sprint Behind Ajax’s New WWI Short “Who’s Your Enemy”", "image" : [ "https://www.ajaxcreative.com/hubfs/newsletter_press.png" ], "mainEntityOfPage" : { "@id" : "https://www.ajaxcreative.com/blog/launch-wwi-short-whos-your-enemy", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ajaxcreative.com/hubfs/BLACK%20ON%20GREEN%20LOGO.png" }, "name" : "Ajax Creative" } } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://www.ajaxcreative.com/media-transcripts/199878612821/fi.vtt", "inLanguage" : "fi", "name" : "fi Captions" }, "contentUrl" : "https://4835486.fs1.hubspotusercontent-na1.net/hubfs/4835486/ajax-originals--official-logo-reveal--new-film-division-by-ajax-creative.mp4", "dateModified" : "2025-11-17T18:21:46.785Z", "description" : "Ajax Creative unveils Ajax Originals, a new narrative film division dedicated to producing premium films for streamers and studios, developing proof-of-concept IP, and expanding into long-form storytelling. This official logo reveal marks a major milestone in Ajax’s evolution from a commercial production house into a studio creating original films with cinematic ambition and emotional depth. The division’s debut project, the World War I short “Who’s Your Enemy,” launches publicly tomorrow at 9 a.m. ET.", "duration" : "PT10.432S", "height" : 2160, "name" : "Ajax Originals — Official Logo Reveal | New Film Division by Ajax Creative", "thumbnailUrl" : "https://4835486.fs1.hubspotusercontent-na1.net/hubfs/4835486/ajax-originals--official-logo-reveal--new-film-division-by-ajax-creative.mp4/medium.jpg?t=1763403706785", "uploadDate" : "2025-11-16T22:39:42.669Z", "width" : 3840 } ```