Production Services

Shot in Northern California’s wildfire zones, Episode 1 challenged our video production team to balance scale, safety, and emotion. From sourcing a real dozer to filming in active post-fire environments, we designed a streamlined and mobile setup to move quickly between locations while maintaining visual integrity.

Our approach emphasized vérité-style cinematography, focusing on the lived experience of the driver rather than scripted beats. With minimal daylight and rugged terrain, the production required adaptive planning, lean crew execution, and trust-driven direction to keep the story grounded and real.

Our latest video production in collaboration with Goodboy Creative and Riot Games highlights the global talent of Valorant’s competitive esports scene. Set in the underground spaces of Toronto, this cinematic commercial captures the raw energy of the city while showcasing the intensity of elite gameplay. As a Toronto-based video production company, Ajax Creative brought a bold and immersive approach to storytelling that blends atmosphere, character, and scale.

We focused on cinematic visuals, immersive lighting setups, and layered reflections to build a stylized but grounded world. The production design emphasized real urban environments to reflect the emotional depth and mythology of the game. This esports video production merges technical precision with creative vision, resulting in a commercial that resonates with fans and elevates the Valorant brand across global audiences.

IKEA’s “Sleep Talk” was a commercial production filmed overnight inside a fully operational showroom. In collaboration with Rethink, we handled all video production for the campaign, rigging 18 hidden night vision cameras and 2 documentary cameras to capture real people reviewing mattresses in their sleep. The concept demanded authenticity, and our production approach ensured the space remained quiet, controlled, and believable.

We led the full technical setup, including camera rigging, pre-lighting, and overnight monitoring across a multi-camera system. This project shows that honest storytelling doesn’t need a script, it just needs the right team behind the lens.

Tumble Living needed a commercial that felt like home, real, connected, and full of everyday beauty. We produced a lifestyle-driven spot that moves through a series of warm, lived-in scenes, each anchored by their rugs. As a video production company, we focused on natural light, authentic performances, and fluid visual structure.

With just one shoot day and over 20 setups, our crew worked fast while keeping the tone grounded and intentional. We built the kind of spot that feels simple but moves with purpose. That is how we approach every commercial production: real-world, detail-heavy, and sharp.

Episode 2 took us into the heart of hurricane relief zones, requiring our crew to navigate damaged roads, weather constraints, and limited daylight. We embraced a small-footprint production model, working closely with locals and our driver subject to authentically capture the spirit of recovery.

Filming real-time supply deliveries meant leaning into documentary instincts—reacting to emotion, movement, and environment as it unfolded. Through deliberate framing and handheld camera work, we ensured the final visuals stayed intimate, raw, and emotionally resonant.

We partnered with Entrust to flip the script on what a financial brand spot can look like. Grounded, human, and visually intentional, the film follows real moments that define how we bank today, tomorrow, and every day, with the camera locked, the pacing sharp, and every frame built to feel true.

The 60-second spot tracks six individuals through everyday life, from sending money across borders to grabbing a coffee, showing how the tech works quietly in the background with clarity and confidence. Through precise framing, custom-built rigs, and seamless transitions, we delivered a high-end video production that feels clean, modern, and built to last.

The first in a new series, this Arc'teryx product education video was produced by Ajax Creative to introduce their innovative, PFAS-free EPE technology. Aimed at educating and inspiring, the concept follows a designer navigating different workspaces, with CG visuals enhancing each layer of the jacket’s microscopic performance. Ajax Creative’s expert video production team brought Arc'teryx’s vision to life, crafting a visually engaging story to showcase sustainable innovation.

To achieve authenticity, Ajax Creative transformed Arc'teryx HQ into a custom studio space, overcoming the challenges of filming on location. Our skilled production crew recreated the design floor with a refined touch, blending real-world environment with stylized detail. Proud to support Arc'teryx, we’re excited about using video production to highlight the future of sustainable gear.

"Bringing It All Together," a dynamic project by Ajax Creative for International Trucks, captures the vast scale and complexity of these 50-foot giants set against America's sprawling landscapes. From the arid deserts of Nevada to the bustling streets of Los Angeles, we highlight the robust power of International Trucks, showcasing our innovative approach in post-production.

This production not only features the impressive capabilities of the trucks but also demonstrates Ajax Creative's ambition and creativity as a leading Video Production Company. We go beyond traditional commercial production by crafting epic narratives that explore themes of engineering brilliance and steadfast perseverance, solidifying our reputation as pioneers in the video production landscape.

In our latest project with Sleep Country, Ajax Creative—a leader in video production—crafted a bold and energetic commercial for their newest adjustable base. The concept evolved from a straightforward brief into a dynamic visual experience that captures the excitement and versatility of the product.

Faced with the challenge of shooting 260 takes in a single day, our team used custom rigs and innovative lighting to bring the bed’s movement to life. The result is a sharp, engaging commercial that not only highlights Sleep Country’s product but also underscores our expertise in cutting-edge video production.

"Every Step of The Way," a standout project by Ajax Creative, showcases our prowess as a leading Video Production Company. This collaboration with IC Bus masterfully integrates the intricate design process with the daily experiences of users, employing match cuts to create a seamless narrative that connects engineering innovation with real-world applications.

As pioneers in the video production industry, Ajax Creative continues to push the boundaries of creativity and technical excellence. "Every Step of The Way" exemplifies our commitment to excellence, highlighting our innovative approach to storytelling and our ability to bridge the gap between technology and the human experience.

"Gifts" is a high-end broadcast commercial designed to introduce Jewlr to the U.S. market through the power of emotional storytelling. This 30-second video showcases Jewlr’s key products, emphasizing the joy of personalized gifting during the holiday season. The project reflects expert craftsmanship in video production, combining seamless visuals and heartfelt narrative to establish Jewlr’s refreshed brand voice and engage audiences on a deeper level.

Directed by Martin Marko, the production of "Gifts" demonstrates advanced video production techniques, including the use of custom-built camera rigs and dynamic collaboration with a newly assembled crew. Completed within a tight two-day timeline, the commercial exemplifies the precision and adaptability required for high-quality video production. By balancing innovation and storytelling, this project stands as a prime example of creating impactful broadcast content under challenging circumstances.

Ryann's Story with Ronald McDonald House Charities," brought to life by Ajax Creative, a leader in video production, is a testament to the power of human spirit and community support. This gripping documentary unveils the fearless journey of Ryann’s family, anchored by RMHC’s unwavering support through their darkest times, showcasing the fierce battle against leukemia with courage and strength.

As the vanguard of Video Production Companies, Ajax Creative has masterfully captured the essence of bravery and resilience, transforming Ryann and her family’s saga into a visual powerhouse of inspiration. This project not only cements our standing as a beacon of storytelling might but also highlights our commitment to producing visually stunning and emotionally charged narratives, asserting our role in shaping the future of video production with audacity and excellence.

Dinner Party for Chuck’s Roadhouse is a bold, character-driven comedy that hits hard with its humor. The concept: a couple escapes a diet-fad dinner party in search of Chuck’s real, crave-worthy food. With a fixed camera, we honed in on performances, letting the sharp dialogue do the work.

Our video production team focused on every detail, from casting to lighting, creating a simple yet powerful setup that amplified the comedy. The final result is a polished, high-impact video that takes Chuck’s message to the next level—real food with a side of laughter.

Back To Juno," crafted by Ajax Creative, a premier Video Production Company, is a profound tribute to the valor displayed at Juno Beach. This documentary elegantly narrates the courage and sacrifice of over 14,000 Canadians, brought to life through meticulous video production.

As a leader in the video production industry, Ajax Creative transcends traditional filmmaking by weaving historical fidelity with cinematic excellence. Our project "Back To Juno" not only captures the heroics of wartime bravery but also showcases our commitment to crafting impactful and emotionally resonant narratives.