Guy Paterson

Commercial Director

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Highlighted work

An elegant woman appears framed in a golden antique mirror, situated in a richly decorated living room with floral wallpaper.

Ruggable

Two professionals are seen collapsed in exhaustion beside a stylish bed, still in work attire, while a sleek robotic vacuum cleaner roams the floor.

Samsung

Behind the scenes on set, a casually dressed crew member chats with tennis legend Roger Federer, who stands relaxed in a sharp black suit and white shirt.

Gillette

In a bright, clean car dealership, a young woman in a mechanic’s uniform hands over car keys to a smiling customer.

SKODA

Set in a stylish, plant-filled bathroom with bold green tiles, this image captures a confident young man in a patterned shirt leaning casually against a wall.

Bulldog

A man in a retro sweater leans against a vintage convertible parked in front of a suburban British home.

Specsavers

A tense moment unfolds in a cozy living room as a group of football fans—ranging in age and background—watch a crucial match on screen. The close-up framing captures the intense expressions and anticipation.

Barclays

Petits Filous

In a brightly lit office environment, two employees stand out amid the bustle—one notably tall man in a white shirt and a blonde woman in red patterned attire.

WaterAid

On a windswept beach, a generational moment of care and joy is captured as a grandmother helps a young child dress while a redheaded woman—likely the boy’s mother—shares the moment.

Healthier Scotland

A solitary man stands confidently in a traditional Scottish kilt and tank top at what appears to be a Highland Games event.

Safer Scotland

Set in a bright, airy living room flooded with natural light, a woman dressed in soft pink sits alone on a turquoise sofa, absorbed in reading a newspaper.

Whistle

"Guy’s default setting is comedy, and his ability to see the world through that lens."

Guy Paterson is a Scottish-born director whose career spans commercials, fiction, documentary, and music films across Europe, Asia, and North America. After studying film in England and the Netherlands—where his thesis won a Royal Television Society award—he was selected to contribute to MTV’s Staying Alive AIDS campaign, earning a Cannes Lions nomination. His work has been supported by the BFI, British Council, and screened at festivals worldwide.

Known for his strong comedic sensibility, Guy has directed global campaigns for brands like Gillette, Google, Samsung, Skoda, Coca-Cola, Intel, Sony, and Barclays. His Gillette film featuring Roger Federer reached international fame, earning coverage on major news channels and pop culture tributes by figures like James Corden and Andy Murray.

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