THE 7 CODES OF FLOW

Perfection is when everything is in pure
alignment and in balance.

Nothing is left to chance, we think of every angle, way ahead of time.

What makes us different is our flow, this the way we approach each project and each scene. The flow is the best way to identify our work relative to others. To keep our output consistent and progressive, we base project success based on the following key categories.

The Elements
of Flow

Emotions

Every Ajax product stirs emotions. It’s what captures the audience’s attention and ultimately convinces them to invest their time, focus, or money. We are always supremely intentional about the emotion we want viewers to experience.

The Elements
of Flow

Emotions

Every Ajax product stirs emotions. It’s what captures the audience’s attention and ultimately convinces them to invest their time, focus, or money. We are always supremely intentional about the emotion we want viewers to experience.

Rhythm

Let's make the flow steady, even if it's fast-paced, we can build up the story to then reward the viewer all the way through the entire piece. Let's build up the characters, have the audience care enough to connect emotionally to keep them interested and committed to the story.

Look and Mood

To establish look and mood, we determine specific shot types and camera movements that will take the audience to whatever emotion we want them to feel. At its most basic, the core of how we establish look and mood is by manipulating lighting to achieve our story goals.

Look and Mood

To establish look and mood, we determine specific shot types and camera movements that will take the audience to whatever emotion we want them to feel. At its most basic, the core of how we establish look and mood is by manipulating lighting to achieve our story goals.

Framing

Every square millimetre of every single shot of every single video we create is intentional. The camera is the audience’s only window into the worlds we are creating––by playing with position and perspective, we can control the experience.

Transitions

Every scene plays a part in telling a full story, but how they are connected to each other can be just as important. Transitions are themselves part of the narrative, giving the audience a piece of information or implying a specific type of connection between scenes.

Transitions

Every scene plays a part in telling a full story, but how they are connected to each other can be just as important. Transitions are themselves part of the narrative, giving the audience a piece of information or implying a specific type of connection between scenes.

COLOUR

We draw emotions and paint feelings with colours and shades. Whether it’s using yellow to symbolize excitement and joy, red to denote passion, or the calmness of brown, each colour has specific uses.

SOUND

Watching a video uses only two senses: sight and sound. It’s like sprinkling in some magic––using sound effects, voice nuance, natural sounds, and musical scores can amplify the emotional impact of a story. It brings everything together into a complete experience.

SOUND

Watching a video uses only two senses: sight and sound. It’s like sprinkling in some magic––using sound effects, voice nuance, natural sounds, and musical scores can amplify the emotional impact of a story. It brings everything together into a complete experience.

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