FAQ

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General Info

  • Why Ajax Creative?

    We’re not your typical video production agency. We combine our passions, our creativity, and our experience to craft a one-of-a-kind customer experience for our clients.

    How do we do it? By producing high quality videos using a unique storytelling approach that entertains, inspires, and incites action in your consumers.

  • Where are you located?

    We have video production offices located in Ottawa, Toronto and Vancouver Canada.

  • Do you travel?

    Yes! We’ll go anywhere in the world, as long as travel and lodging expenses are accounted for in the budget.

  • What types of video do you produce?

    Pretty much any type of video you can think of, we can create, and we probably already have. 

    We’ve worked with a wide range of industries in both B2B and B2C to create a variety of videos including: brand videos, corporate videos, explainer videos, animation videos, product videos, testimonials, commercials, and drone videos.  Learn more about each type, here.

     

  • Do we need to meet face-to-face or can we work together remotely?

    We don’t need to meet face-to-face, but if the opportunity presents itself, we’re happy to do so! 

    We’ve found that clients usually prefer to work remotely with us through email, phone calls, or video calls, but we’re flexible, let us know how you want to work together and we’ll make it happen!

     

Production Process

  • What does the video production process involve?

    There’s a lot that goes into creating a video and the exact process will depend on each project’s unique requirements. 

     

    Typically, our production process involves: 

    Research & Development - We start with thorough research and development, where we dive into video concept creation, video campaigning, storyboarding, script writing, and location scouting. 

    Pre-Production -  We take care of all project management including the scheduling, sourcing, licensing, and communication with clients and actors. We map out all the necessary equipment, shooting days, and editing days before starting production. 

     

    Live Action Production - State-of-the-art cameras, lights, audio equipment, drones, and more are used to capture all the pieces we need to create the perfect story as mapped out in our creative brief. We ensure the day goes smoothly by having an agenda and communicating everything well in advance.

     

    Post-Production - This is where the magic happens. We take all the footage we captured and craft it into your story through editing, colour grading, compositing, rendering, exporting, musical score, sound FX voice overs, sound recording, mixing and mastering. This is the time where we add in animation, motion design and any visual effects.

  • How long will it take to produce my video?

    Each project typically takes us between 4-5 weeks, but depending on each clients needs, we can get it done sooner or later.

  • What video equipment do you use?

    We have industry-leading equipment including RED DSMC2 2 Dragon-X 6K camera and Black Magic Ursa Mini Pro 4.6k camera. We also have the ability to rent any camera equipment if you require a different type.

Pricing

  • How much will it cost to produce my video?

    Every video production project is different; there is no formula. A 1 minute commercial can range by thousands of dollars, depending upon the complexity and demands of the project. 

     

    Some factors that can affect the cost of production include:

    • How much planning in pre-production is needed
    • How many people it will require on-set and in post production
    • Time required for each person to complete the tasks needed
    • The number of cameras and equipment required
    • Quality of the cameras and equipment
    • The amount of shooting locations
    • Addition of any graphics, animations or visual effects. 

     

    Given there are many variables, we typically try to work backwards from a client’s budget and  provide a custom quote based on each client’s unique needs. 

     

  • Are there additional costs each time I request changes to my video?

    One round of edits is included with each project. Depending on the requested changes, we can sometimes offer more than one round. Any edits after the included round of edits would be subject to additional charges.

  • What's the payment process like?

    A 50% deposit will be required upfront, with the other 50% due upon project completion. We want to make sure you’re fully satisfied with the final product before the final payment.

  • Can I purchase the RAW files?

    We offer free storage of footage for up to a year for each project, but yes you can purchase RAW Files at an additional cost, subject to the amount and quality of the footage. This will also include the hard drive and shipping costs. 

Final Product

  • I received my final product. Now what do I do with it?

    Upon final delivery of each project, we’ll make sure you have all the right outputs for distribution.

    We can also assist you with the distribution strategy by creating a game plan on how to get the most out of your investment for an additional cost. This usually involves bringing in a digital advertising consultant or a marketing consultant that specializes in your industry and distribution methods.

     

  • What file format(s) will I receive my video in?

    We can provide you with (almost) any video file format you need. We’ve found that usually clients request files in MP4, MOV, or WEBM format.

  • How are the RAW files delivered?

    If RAW files are requested, we’ll ship them to you on a hard drive upon project completion, unless there has been special arrangements outlined and the footage is needed before.

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