Be bold enough to declare what you want and brave enough to go out there and get it. Being brave is the commitment to pursue the set goal while taking calculated risks. Sooner or later we will be feasting on the fruits of bravery.

We don’t believe in mediocrity, at Ajax, creativity reigns supreme. We are judged by the quality of our work. Good enough is not acceptable and non-negotiable. Creativity comes when different ideas merge together creating a brand new one. We celebrate selflessness when it comes to creativity, we’ll nurture it together as a unified troop. May the best idea always win.

We are defiant to sitting idle in complacency. We are measured by what we do, that is the actions we take to achieve our goals. We are young, hungry, and audacious enough to compete with giants, therefore we must act like giants. Only with strong and decisive action, we can achieve giant results.

This is the sword we yield to carve and shape our work. Unexpected creativity and breakthroughs happen at the intersection where talent and bravery meet. We dare you to show up every day. We dare you to display what you can truly do. We thrive on each of our unique abilities, especially the skills it takes to make greatness happen. If you don’t have any real talent now, make sure you acquire some before anybody finds out.

This our sheer willpower to see things through to the end. We are responsible for the greatness of the whole, however, we are all accountable to each other and to ourselves individually. Keep up with us, even when it gets tough. Remember, we are going places together. We are going to find a way.

Trust is the glue that binds the bold and the brave together. It’s the guarantee that we follow up with our promises. Our reputation depends on our ability to stay true to our word, ourselves, and our clients. What you see is what you get, always. To the best of our abilities, what we say and what we do are joint at the hip like the soldier and it’s weapon. Trust is given but to keep it, it must be earned with consistent results, with a commitment to take a calculated risk and always take swift action.